Launch of the Iconic Fashion store Carma at Mehrauli

Designed by Anupam Poddar of Devi Designs, Carma is now home to permanent collections of renowned designers.
carma-at-mehrauli

Carma at Mehrauli

As Carma celebrates the silver milestone, Malvika Poddar hosted the launch of Carma at Mehrauli that has been re-imagined and re-invented to showcase her vision for an Indian couture experience on 7th September 2016.

Says Malvika Poddar, “Carma has been a landmark destination store. Today it portrays and captures the generation shift. The curation from design to the selection of fashion has been an exciting journey for me – from materials used in the store design to the artisan repertoire reflected in the fashion labels, there is great versatility. The Carma legacy moves forward with re-invention and imagination.”  

dimple-debashish-poddar

Dimple & Debashish Poddar

lekha-poddar-with-designer-ashdeen-lilaowala

Lekha Poddar with Designer Ashdeen Lilaowala

The Poddar family – including Lekha Poddar, founder of Carma, son Anupam Poddar (who designed the store) and Debashish Poddar (Malvika’s spouse)  – joined Malvika to welcome in the guests who came to raise a toast and celebrate the occasion. 
ruheen-jaiswal-with-designer-suneet-varma

Ruheen Jaiswal with Designer Suneet Varma

designer-anushree-reddy

Designer Anushree Reddy

designer-monica-shah-of-jade

Designer Monica Shah of Jade

designer-dolly-j

Designer Dolly J

marut-anusuiya-sikka

Marut & Anusuiya Sikka

The guests included designers Suneet Varma, Anushree Reddy, Monica of Jade, Dolly J, Nikasha Tawadey, Ashdeen Lilaowala, restaurateur Marut Sikka and wife Anusuiya Sikka, Rohit & Akanksha Aggarwal, Soni Aggarwal, Pooja Talwar, Kamayani Kanwar, Ruheen Jaiswal amongst others.

designer-nikasha-tawadey-with-gauri-talwar

Designer Nikasha Tawadey with Gauri Talwar

Designers housed at Carma, Mehrauli

Each of the seven alcoves with high arch ceilings in the heritage wing of Carma now house exclusive fashion collections of designers hand-picked by Malvika for the curated store.
malvika-poddar-director-carma-with-kamayani-kanwar-pooja-talwar

Malvika Poddar, Director Carma with Kamayani Kanwar & Pooja Talwar

The first fashion show held at Carma was the launch of Suneet Varma’s debut collection.  It is only natural then when the store celebrates its next milestone, Suneet Varma couture will once again have a home at Carma, Mehrauli.

Another first being designers renowned for their handcrafted and elegant Indian couture – Anuradha Vakil and Pallavi Jaikishen, will have a permanent collection at Carma Mehrauli. The stellar list of designers at Carma includes couturier  Jade by Monica and Karishma, handloom sari experts Swati & Sunaina, young sensation Anushree Reddy renowned for her fresh, wearable and romantic Indian wear, Payal Singhal and Vineet Bahl.

The new space in the Carma courtyard will showcase an edit of lehengas and shall hold regular pop ups and exhibitions, thereby completing the shopping experience for appreciators of Indian couture and accessories.

XOXO
Shivangi
Image Credit: VTY
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