Strengthening its position as the leading fitness brand in the country and to celebrate the growing enthusiasm around MMA, Reebok India organized a real MMA fighting cage to enthrall fitness enthusiasts with the world’s most popular sport of fitness. The ‘Reebok FIGHT NIGHT’ was organized at Select City Walk Mall, New Delhi.
The ‘Fight Night’ witnessed nine intense fights, among 18 amateur fighters, trainers & athletes from the MMA community. Renowned MMA expert and Reebok Master Trainers Siddharth Singh and Deepak Karai engaged hundreds of fitness enthusiasts in a power packed MMA master class that covered tips to champion the mental and physical groundwork needed to become a successful MMA fighter, and the secret behind keeping one’s head in the game when on the ropes.
The excitement was palpable as the event kicked off with a one of its kind MMA flash mob by Reebok MMA trainers. Those who volunteered to participate in the MMA master class definitely returned home with their head high as it takes guts to stand in a ring with another person knowing that the impending skirmish can get ugly. Participants were drenched in sweat at the end of the master class that focused on essential self-defense and striking skills from Thai kick boxing.
Commenting on the special session and her experience at the event, Silvia Tallon, Senior Marketing Director, Reebok India, said, “Today, MMA is described as the fastest growing sport of fitness in the world. Though still at a nascent stage in India, combat training and MMA have seen great response over the last couple of years. Reebok has been at the forefront of defining this trend and today’s Fight Night event was our attempt to further popularize this fitness sport in India. It has been a fulfilling evening as we have successfully engaged with Fitness enthusiasts to adopt our ‘fitness is life’ philosophy and encouraged them to train with us.”
To promote Mixed Martial Arts, Reebok entered into a partnership with the largest Mixed Martial Arts (MMA) Company in the world – the Ultimate Fighting Championship (UFC®) last year. The brand has also launched its latest combat training collection across select stores in India. These also include the exclusive Tribute Collection Tee’s sporting global legends such as Ronda Rousey, Conor McGregor, and Chuck Liddell. To add to the excitement, fitness enthusiasts can buy gear worth Rs.10, 000 and stand a chance to win a full sponsored trip to UFC Fight Night at Manila scheduled for October. The winners also stand a chance to get merchandise worth Rs.20,000 and Rs.10,000. For more details on the collection, consumers can visit the nearest store or log onto www.shop4reebok.com