Saffola Masala Oats introduces an exclusive collection of guilt-free dishes on Holachef

Holachef offers a healthier food menu in partnership with Saffola Fit Foodie, a one-stop destination for Saffola Masala Oats-based recipes


Mumbai, August 2016:  In the endeavour to increase accessibility of tasty and healthier food options to the new-age Mumbaikar, Marico has announced the collaboration of its leading brand Saffola Masala Oats with online food curation and delivery service provider, Holachef. Through this association, consumers will be able to order from a plethora of delicious yet healthier dishes that have been prepared using Saffola Masala Oats on the Holachef menu.

Online kitchens have been growing at a very rapid pace in the Indian metros. Compelled by the hectic urban lifestyle and long working hours, Mumbaikars are unfortunately left with hardly any time at their disposal to prepare their own meals, yet healthy meal is of essence to them. This has given rise to start-ups like Holachef, which is a big player and is increasingly gaining popularity for their food delivery service. It is also observed that consumers crave to eat something exciting for lunch and dinner but don’t want to give into the temptation of eating heavy meals.  Saffola Masala Oats’ decided to take cognisance of this emerging trend and cater to the requirements of such consumers. Through Saffola Masala Oats, Holachef consumers will now be provided with the opportunity to choose delicious dishes

carefully curated, tasted and checked by Saffola’s expert panel comprising of foodies, chefs and nutritionists to ensure that the consumer gets the best of both health and taste. Interestingly, Saffola’s Fit Foodie panel is headed by star Chef Kunal Kapur and the dishes on this menu have been developed by renowned food enthusiast Archana Doshi.

Through its wholesome offering and association with the leading food delivery service provider, Saffola Masala Oats will be providing guilt-free meals at the mere click of a button, thus leading India into healthier food habits. Users can order these dishes through Holachef’s website or app on Android and iOS. Holachef Saffola Fit Foodie menu will comprise of exciting dishes such as Classic chowmien, pastas, burgers, sandwiches and  wraps loaded with the goodness of oats. Also, some Indian classics include Butter Chicken, Biryani, Palak Paneer, Malai Kofta among others.

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