Smaaash, NOIDA official launch by Sachin Tendulkar


It was a day to be treasured by the fans and followers – when the god of cricket Sachin Tendulkar was in city for the official launch of virtual reality gaming arena – Smaaash in DLF Mall of India. With cheers and flashes all around, Sachin made way to the sport-centric, immersive and interactive entertainment and gaming center as the brand ambassador of the brand. The excitement was prevalent with the venue and the mall packed with fans.

The occasion marked the official launch of Smaaash @ DLF Mall of India, bringing in an expertise in virtual reality and live experience of games. Also launched in unison was the ‘Sachin Virat Smaaash Carnival’ – which is presented by Sachin & Virat. A cricket tournament bringing together 2000 teams across the nation – with a final prize being presented by the legends themselves.


Sachin Tendulkar, the brand ambassador of Smaaash addressed his fans at the launch event and said: “The exciting and unique concept of Smaaash provides the avenue to enjoy the pleasures of life. With the kind of stressful lives we lead, it’s imperative to play sports and relax our minds. This Cricket Carnival is designed to bring the excitement of real sports into your lives with incredible precision, modern equipment and real life experience. I look forward to this tournament connecting cricket lovers from across the country.”

On the other hand, Virat Kohli, Smaaash Youth Icon, added: “All that cricket lovers want is entertainment. Not a war or a fight. This Cricket Carnival is a larger-than-life sports festival that will be a perfect platform for all cricket enthusiasts to showcase their skills. The aim of this fun fiesta is to engage youth in thrilling activities and social interaction with their peers. Of course, the pulsating energy of a real-like cricket pitch will make this tournament a memorable experience for all. I am so excited to be a part of this one-of-its-kind cricket fest.”


“Smaaash is a labour of love for me. Every experience enjoyed by a patron is a personal success. At Smaaash we are never satisfied with the latest and the best, the aim is always to go beyond and reach for the stars. We now present the destination that Noida has been waiting for two decades. We are brining to the city, a never seen before gaming experience with fresh concepts, powerful simulative technology and innovative design. Maintaining the perfect balance between virtual and real, the interactive experience at Smaaash lets everyone escape to a different world and playout their dreams.” said Shripal Morakhia, Chief Imagination Officer, Smaaash Entertainment Pvt. Ltd.

Smaaash presents the best of gaming at a world class mall. There is nothing like having the experience of being in the field in the comforts of a mall and Smaaash gives you just that. Having had experience it, I can confidently say that you have to try it to believe it.

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