Audi Q Drive – 2016

Gleaming at the chance of attending an Audi Q Drive, having got up early and ready in time, reaching the venue before time and greeted with the masterpieces waiting to be taken, it was a day like none – after all it’s not everyday that you get to take multi-lac machine off road – just to see it living up to every test you put it to.


The occasion was Audi Q Drive 2016, spanned over April 16 & April 17 – hosted by Audi NOIDA, the largest Audi 3S Terminal in India. The drive was held over 2 days in Delhi NCR and people got a chance to drive the Audi Q SUVs under trained supervision to understand all the nuances of the advanced technology that Audi SUVs offer.



Commenting on the success of Q-drive and the immense popularity of the Audi Q series, Mr. Shiv Kapoor, Director of Sales and Marketing, Sterling Group said, “Quattro is a paradigm-shifting Audi feature that no competing brand can match. It is uniquely Audi, and it shows in how customers have responded. They have made the Q-series the best in its class in terms of sales numbers and satisfaction scores – leagues ahead of the competition. We hope the Q-Drive gives more people the chance to feel the power of Quattro for themselves, and create a new wave of Audi loyalists as a result.”


A special off-road track was developed in Sector 25, where aur these beauties were to perform under severe road conditions to show off their edge! A drive from the showroom to the venue, and I was already loving the beast called Q3 – ready to throttle it to the fullest!


Speaking on the occasion, Deepak Choudhary, Sr. VP Sales & Operations Audi Noida, added, “The demand for Q series is emerging on a high scale in Delhi/NCR. The Q Drive is an innovative platform to make our prospect customers more aware about the Quattro technology. The drive combines on road and off-road driving experiences and the customers got to experience the thrill of driving the Q-series.”



Whether it was the acceleration test, the rumbler, the hill climb, banked slope, troughs – the machines did their very best. I am not sure which was more exciting – driving through these activities or looking at others doing this and wondering this was being done by me a couple of minute earlier – phew – what an experience! All along, instructors in place, guiding each inch of the journey – throttle, brake, manouvre – everything was happening with precision – kudos!



Each activity was supposed to show the practical uses of each engineering aspect that goes into these machines. Whether it is the off-road mode which adjusts the car for more ground clearance or the MMi navigation with the pushbutton, the power of the 2.0 TFSI engine – capable of accelarating the beauty from 0 to 100 in 7.6 seconds! The main aim of the Q drive was to give customers a practical experience of the ingenuity of the Quattro tech (if you are wondering if that’s what Q stands for, yes, it does!).


The Q-series has proved to be one of the most loved and leading brands amongst the young guns who associate themselves with the youthful, sporty and progressive image and the power of Q Series.

Leave a Reply