After the successful launch of its Saket and Pacific Mall restaurants, Carl’s Jr., the iconic American burger chain, now brings its bigger, better California-style burgers to DLF Mall of India, Noida. The brand has been brought to India by Cybiz BrightStar Restaurants Pvt. Ltd, owned by Gurgaon based CybizCorp, through a master franchise agreement with CKE Restaurants Holdings, Inc., (“CKE”), parent company of Carl’s Jr. The DLF Mall of India, Noida location marks the third Carl’s Jr. restaurant in the country, which is in sync with CKE and CybizCorp’s strategy to develop a minimum of 100 restaurants in India within the next 10 years.
With its juicy, succulent, filling and appetizing chargrilled burgers, Carl’s Jr. is all set to woo its patrons in Noida, which is an ever evolving hub for ‘Young, Hungry’ guys and gals. Carl’s Jr. will be offering a specially designed menu dedicated to the Indian palate along with unique offerings such as an all-you-can-drink soft beverages bar and partial table service. Keeping in mind the ‘health conscious’ segment, Carl’s Jr. will also provide guests with the option of a honey wheat or lettuce-wrapped bun.
Ms. Sana Chopra, Executive Director, Cybiz BrightStar Restaurants Pvt. Ltd said, “After opening two restaurants in Delhi, a space in the NCR was an obvious choice. We’ve found a natural ally and partner in DLF Mall of India, the new lifestyle destination in India. We are bringing a unique and distinct ambience along with attractive propositions such as our famous Chargrilled burgers and comfortable California themed décor!”
Brad Sommer, Regional Vice-President for Asia, at CKE Restaurants Holdings Inc, said, “We are pleased to expand our brand to a whole new audience in Noida. Given the exceptional response we’ve had in both Saket and Pacific Mall to our premium, bigger and better burgers offered at affordable prices, we expect the same level of enthusiasm for the brand in Noida.”
Carl’s Jr. and Hardee’s consistently out-deliver the competition in the U.S. and worldwide with a best-in-class franchise offering supported by one-of-a-kind, premium-quality menu selections such as chargrilled burgers, Hand-Breaded Chicken Tenders™ and Hand-Scooped Ice Cream Shakes™, all with superior service in a modern, California-themed setting. In addition, Carl’s Jr. has been associated with renowned celebrities like Kim Kardashian, Padma Lakshmi and Paris Hilton in the U.S. and Yuvraj Singh in India.
Following the launch in Noida, Carl’s Jr. will be opening additional restaurants in the Delhi/NCR region before moving to other territories with sub-franchisees. CKE has a total of 3,664 franchised or company-operated restaurants in 44 states and 38 foreign countries and U.S. territories.