On the 20th of October, Myntra launched it’s new brand called ‘ All About You from Deepika Padukone’ . Acoording to Deepika, the collection is designed to be ‘comfortable,romantic,feminine and fun’ Deepika worked with Myntra’s in house design team and the French Design agency called Carlin to put together this collection which in some way is a reflection of her personal style.
The collection aims at connection with young women all over, all of whom have their own unique individual sense of style.
The garments are light and modern and have a somewhat Bohemian touch to them. Fabrics have been played with smartly and creatively and I personally admire the collection.
The fact that Deepika is a style icon and some one the youth identifies with so much, will obviously add to Myntra’s reach.
The wonderful evening was hosted at Delhi’s Claridges hotel where models walked the ramp and showcased all the clothes that are part of this collection. The show stopper for the show was Deepika herself. Shortly after the show,Deepika indulged in a Q & A session with the media and spoke very passionately about the collection.
The brand aims to hit one million with in the next couple of years. And Myntra seems very excited to enter this collaboration with Deepika Padukone.