Durex Issues An Apology In The Papers & Asks Users To Forego Their Product For One Day

Mad Over Marketing

It’s not always that a global brand issues an apology in the newspapers.

It’s also not always that, that apology turns out be brilliant advertising for the brand.

Durex pulled off a stunner on Singapore’s Golden Jubilee Day when they issued this ad in a National Newspaper.  First they apologized, and then also asked users to stop using their products altogether!

Someone give them a medal already.

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So humble Durex, so humble.

We specifically love the way they have signed off. Love, Sex, Durex.

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