It’s not always that a global brand issues an apology in the newspapers.
It’s also not always that, that apology turns out be brilliant advertising for the brand.
Durex pulled off a stunner on Singapore’s Golden Jubilee Day when they issued this ad in a National Newspaper. First they apologized, and then also asked users to stop using their products altogether!
Someone give them a medal already.
So humble Durex, so humble.
We specifically love the way they have signed off. Love, Sex, Durex.