It’s not always that a global brand issues an apology in the newspapers.

It’s also not always that, that apology turns out be brilliant advertising for the brand.

Durex pulled off a stunner on Singapore’s Golden Jubilee Day when they issued this ad in a National Newspaper.  First they apologized, and then also asked users to stop using their products altogether!

Someone give them a medal already.

So humble Durex, so humble.

We specifically love the way they have signed off. Love, Sex, Durex.