Launch of Livon Hair Gain Tonic for Women with Dr. Aparna Santhanam

As Audrey Hepburn said “The beauty of a woman is not in the clothes she wears, the figure that she carries or the way she combs her hair” yet I feel every woman is either doing something to it or for it and if not , she is definitely thinking about it! And I am referring here to our manes!

Every time I brush or comb my hair I painfully count the dead soldiers but not the same way as I did before. The reason behind it is that I got to witness an eye opening interactive session with a dermatologist Dr Aparna Santhanam.

Dr. Aparna interacting with the bloggers

Due to her insights I was able to distinguish between Hair loss and hair breakage. Below is an image depicting the Hair Loss in Women.

Hair fall stages - Women

Many would say what is the difference? You are losing hair in both case but now I am aware of the proper steps to take in either of the case.

I was invited to an event for the launch of Marico’s new Livon Hair Gain Tonic for women. We had Dr Aparna Santhanam, an expert dermatologist and writer of two books ‘Skin Deep’ and ‘Lets Talk Hair’ and her third book on the way.

I shall now try to impart the knowledge I gained from her.

There are two environments that affect our hair. Internal and external, the external environments include factors that affect the hairs from the outside like pollution, weather, cosmetics products and cosmetic treatments etc which is the major cause for Hair Breakage.


The internal factors include Stress, Nutrition, amount of sleep, Mood and Hormones etc which affect the hairs roots resulting in hair Loss.

I must compliment Dr Aparna on using such a simple example to explain to us what our hair is like, She refers to it as fabric. Each and everyone of us has different fabric and any color or treatment invariably damages it since it acts upon the surface of the fabric i.e. the sheath of the hair. Hence for more effective treatment to the fabric/hair for strengthening should be done via the roots, focusing on the scalp.

There are two simple tests to know if one is suffering from hair loss or hair breakage, they are:

  1. WHITE PAPER TEST: Any hair lost should be kept in front of a white screen and its tips are to be observed. If there is a slight whitish texture at any end then it’s to be concluded that the hair was uprooted and if no whitish end is seen, then clearly the hair was broken.
  2. HAIR PULL TEST: This test as per the doctor, it is a medical test which they perform at their clinics to determine if the patient is suffering from hair loss.

Hair are grasped between the thumb, index and middle fingers from the base of the hairs near the scalp and firmly, but not forcefully, tugged away from the scalp. This process can be repeated on different sections of the head and please ensure that your hair is not tangled as this test may lead to breakage. Prior shampooing is recommended.

Dr Aparna goes on to tell us our hair has three stages of hair growth which are anagen, catagen, and telogen. Each strand of hair on the human body is at its own stage of development. Once the cycle is complete, it restarts and a new strand of hair begins to form.

Dr. Aparna explaining the A-C-T Cycle

Anagen stage: The anagen stage is known as the growth stage. The longer the hair stays in the anagen phase, the longer it will grow. About 85% of the hairs on one’s head are in the anagen phase at any given time

Catagen stage: The catagen stage can be understood as the transitional stage, in a sense, renews itself. While hair is not growing during this phase, the length of the hair increases when it gets pushed upward.

Telogen stage: The Telogen stage consists 10% to 15% of the hairs on one’s head at any given time. The hair will break free from the root and shed thus in a sometime the new hair will begin to grow.

The A-C-T Cycle

The Anagen stage begins again once the Telogen stage is complete. This cyclical event is normal hair loss.

Now, how do we ensure or advocate our hair to move from telogen stage to Anagen? Here is the answer to our prayers:

The new Livon Hair Gain Tonic for women contains root energizers that after application get completely absorbed by the roots which in turn prevent the hair root from shrinking and making the hair returning into the Healthy cycle.

The Unveiling of Livon Hair Gain Tonic for Women

Concluding with the launch event, we all bloggers were so eager to ask questions. Dr Aparna very patiently answered all our queries regarding the effectiveness of the product. She said that women often during pregnancy go through a lot of hormonal changes which affect our hair. She said that this product can be used in such cases as it is hyposensitive. The hair tonic after application can be left for 24 hours and since it is nonsticky it gets absorbed very quickly. Curious to see the tonic I poured some on my palm and as rightly stated its got absorbed and I was left with just a hint of fragrance on my hand.

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Dr Aparna even mentioned extreme cases wherein one has undergone chemotherapy can also try this product as chemo destroys Anagen hair, this hair tonic helps keep hair in this stage and restore other stage to return to Anagen stage. There are no side effects to this product and Dr Aparna herself has prescribed it to majority of her patients suffering from hair loss and goes on to claim good results too.

I really enjoyed my session along with my fellow bloggers as it was interactive, one more point that i asked Dr Aparna was about having dandruff and will this product will still be effective? She clearly told me that this product in no way affects the dandruff thus one can use anti-dandruff products along with Livon Hair Gain Tonic. This was the best part about the tonic is that its hassle free and after application one is getting 24 hours of hair care!

I would like to thank Dr Aparna Santhanam for being so kind as she very patiently addressed every individuals hair problems, to the extent of giving me a prescription!

IMG_20150801_153430649_HDR #LivonExpertTalk.

Finally, Dr Aparna said that by continuous application as per directions given on the pack one can expect to see visible results in 90 days.

IMG_20150805_131758120_HDR-1 IMG_20150805_131939725_HDR

The hair tonic sample bottle has detailed directions of use, brief summary of the Hair cycle and a package insert that addresses various queries.


Net Contents: 150 ml

MRP: 685/-

Grab one today!



Review Credit – Deviyani Srivastava

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5 thoughts on “Launch of Livon Hair Gain Tonic for Women with Dr. Aparna Santhanam

  1. What instructions are you referring to ? I went through the instructions but not sure if this hair tonic is safe in pregnancy. Can you please confirm ?

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