Launch of Witlinger- India’s first indigenous specialty beer from the UK

St. John Gould, British High Commission’s Director, UK Trade and Investment alongwith Anuj Kushwah, Managing Director, Kaama Impex held a splendid soiree to announce the launch of Witlinger- India’s first indigenous specialty beer from the UK

 Anuj Kushwah with St.John Gould at the launch of Witlinger copy

St. John Gould along with Anuj Kushwah, Managing Director, Kaama Impex hosted the launch of India’s first specialty beer ‘Witlinger’ at the British High Commission, Shantipath.

Giving beer enthusiasts in the country a new reason to cheer, Witlinger is India’s first specialty beer that will be available through The Beer Café outlets across Delhi NCR and Maharashtra.

Rahul Singh- CEO, The Beer Cafe with St.John Gould copy

A zesty, golden wheat beer made of the finest ingredients; Witlinger is brewed in the United Kingdom and brought to India by Kaama Impex. The distinctive flavor starts crisp & tangy and ends with a unique quirky finish. A slice of orange is added to this brew to heighten citrus aroma and taste.

Witlinger Launch at The British High Commission copy

“Brewed in England with the finest ingredients, Witlinger offers freshness and easy drinking. It has fruity flavours making it easy to drink beer any time of the day. 

Beer drinking is changing in India drastically and consumers are trying different flavours and style of beers. Kaama’s focus has always been beers and we are overwhelmed with the outstanding response Witlinger has recieved” said Anuj Kushwah, Managing Director, Kaama Impex.

The celebrations, set in a typical English country pub backdrop, began with the tapping of the Witlinger Keg by St. John Gould.

Rahul Singh- CEO and Tarun Jain- COO, The Beer Cafe with a friend copy

On the occasion St. John Gould said ‘UK Trade and Investment are proud to support the full range of high quality and innovative businesses that the UK can bring to trade with and invest in this dynamic country. Like India, the UK has a history of diverse, traditional and modern food and drink, and the beer industry is a thriving example of that. So I am particularly delighted to be part of Witlinger’s launch in India – and hope that Indian consumers will enjoy this fine drink’.

Replete with a live burger station and delectable beer batter fish fingers and chips, paneer kesri tikka and crispy goat cheese triangles- the menu was a great mix of cuisines. Pairing them with the refreshing Witlinger, guests were seen thoroughly enjoying themselves at the Photo Booth specially designed for the event.

Witlinger~ Exceptional Belgian style wheat ale brewed from the freshest

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Derived from the Belgian word Witbier that represents a traditional style wheat ale, Witlinger is a zesty golden beer that is pale and cloudy in appearance due to it being unfiltered. Always spiced, generally with coriander, orange peel and other oddball spices or herbs, this incredible brew has a flavour that will ‘Linger’ on long after.

With the freshness of orange and light spicy aroma, Witlinger is certainly going to delight young urban beer enthusiasts.

Priced at Rs. 245/- plus taxes Witlinger is available across all The Beer Café outlets in Delhi NCR and Mumbai and will soon be introduced at other retail outlets as well.

Witlinger draught will be served at all The Beer Café outlets and will soon be made available at other popular restaurants and pubs as well.

XOXO

Shivangi

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